Profile

Senior WordPress developer with 10+ years of contract experience delivering fast, scalable and maintainable web platforms for agencies, startups and global brands across the UK. Specialist in performance optimisation, WooCommerce, ACF-based architectures and complex migrations. Trusted technical partner who aligns development decisions with real business goals — not just shipping code.

Experience
JustPark
WordPress Developer — Scalable Web Platforms
Mar 2025 – Present
Led the rebuild of JustPark.com/business into a modular, scalable platform supporting rapid growth across UK and US markets. Built component-based systems enabling marketing teams to launch and iterate independently. Delivered and maintained multiple high-traffic event parking platforms with a focus on speed and reliability.
WordPressACFPerformanceUK & US Markets
Toptal (Top 3% talent network)
Senior WordPress Developer — Strategy & Architecture
Oct 2016 – Present
Full-cycle WordPress delivery for international clients: architecture, e-commerce flows, membership systems and complex third-party integrations. Led multiple hosting migrations with zero SEO loss. Provided ongoing Care & advisory — acting as long-term technical partner for clients including ConnectionTraining, MadeBrave, CentralMassGroup and others.
WooCommerceMigrationsSEOSecurityCare Plans
MobiFootball
WordPress Developer — WooCommerce & API Integrations
Dec 2025 – Feb 2026
Built bespoke WooCommerce platform with real-time 3rd-party API integrations, bespoke account dashboards and bespoke plugin development. Focus on clean architecture, secure integrations and automated data flows between WooCommerce and external services.
WooCommerceAPI IntegrationBespoke PluginsAutomation
TQLEGAL LIMITED
WordPress Developer — Redesign & Performance
May 2024 – Jun 2024
Redesigned and modernised TQ Legal's website around a flexible ACF content architecture. Integrated an AI chatbot, newsletter system and subtle animations — transforming a static brochure into an active, high-converting client touchpoint.
ACFAI ChatbotUXEmail Marketing
Experience (continued)
Pangolin Communications → Quectel
WordPress Developer — Performance & SEO
Nov 2021 – Mar 2022
Deep performance optimisation of award-winning global tech supplier's corporate website. Resolved critical bugs affecting uptime, improved Core Web Vitals dramatically and strengthened SEO structure — delivering measurable gains in international search visibility.
PerformanceSEOBug ResolutionEnterprise
Cisco
WordPress Developer — Enterprise Web Experience
Oct 2021 – Nov 2021
Built a bespoke presentation website using a bespoke ACF page builder on a tailored WordPress theme. Delivered a modern, brand-compliant interface aligned with Cisco's global design system — scalable architecture designed for long-term content and marketing needs.
ACFBespoke ThemeBrand SystemsEnterprise
Inception Group, London
WordPress Developer & Project Manager
Nov 2017 – Aug 2018
On-site delivery of WordPress platforms across multiple hospitality venues. Managed legacy sites, launched new venue properties, integrated CRM systems and built campaign landing pages. Developed an internal menu-creator tool to streamline operations, and managed a subcontractor digital agency across parallel sub-projects.
CRM IntegrationProject ManagementMulti-siteBespoke Tools
Third Space Learning
WordPress Consultant — SEO & Performance
Oct 2018 – Apr 2019
Redesigned and optimised campaign pages, implemented targeted SEO improvements and maintained a secure, stable codebase. Delivered new marketing features in agile sprints — collaborating directly with design, marketing and product teams.
SEOAgileCampaign PagesSecurity
Upwork (Freelance)
Senior WordPress Developer — International Clients
Jun 2017 – Mar 2021
Delivered 50+ WordPress and WooCommerce projects for international clients. Work covered bespoke builds, legacy site overhauls, hosting migrations, plugin development and long-term maintenance. Regular technical consultant and senior lead for clients across legal, finance, e-commerce and professional services.
WooCommerceMigrationsMaintenanceConsulting
Akson Kreative
Junior → WordPress Developer
Mar 2015 – Sep 2016
Started career building bespoke WordPress themes, WooCommerce add-ons and full e-commerce sites from scratch. Progressed to training junior developers, managing client care packages and owning projects end-to-end. Foundation for all contract and freelance work that followed.
Bespoke ThemesWooCommercePlugin DevMentoring