Pets Lets

Client background

Pets Lets is a United Kingdom platform focused on pet friendly renting.
Its audience is highly motivated.
Tenants with pets looking for real solutions.

This was never a single delivery project.
It became an ongoing partnership built around product growth reliability and visibility.

The challenge

The platform had strong ideas and demand.
But growth required structure.

Key challenges included:

• Complex user journeys for tenants and landlords

• Performance limits caused by plugin overload

• Content that needed clearer search intent alignment

• Features that needed to scale without breaking the site

The real issue was balance.
Marketing growth without technical debt.

My role in the project

I work as a strategic development and growth partner.
Not a task based freelancer.

My responsibility covers:

• Platform architecture decisions

• Search visibility foundations

• Performance and security stability

• Feature planning with long term scalability in mind

Opinion.
Websites should support business decisions.
Not block them.

What was built and improved

Over time I worked across most parts of the platform.

Key contributions:

• Custom WordPress development using structured content layouts

• Performance optimization and page speed improvements

• Clean internal linking and content hierarchy

• Technical foundations for search engine visibility

• Ongoing security monitoring and risk reduction

• Strategic advice on feature scope and build direction

This work reduced friction for users and for the team.

Architecture decisions that changed everything

One of the most important decisions was structural.

WordPress is used where it performs best:

• Blog content

• Guides and educational pages

• Search focused landing pages

Custom solutions handle complex logic:

• Calculators

• Interactive tools

• User specific journeys

This approach improved speed.
Reduced future costs.
And made the platform easier to extend.

Clear opinion here.
WordPress is excellent for content.
It struggles when treated like an application framework.

Search visibility and discovery

Search engine optimization and generative engine optimization were built into decisions.
Not added later.

Focus areas included:

• Clear page intent and hierarchy

• Strong internal linking between guides and tools

• Fast load times and stable user experience

• Trust signals through security and uptime

This helped both traditional search engines and modern artificial intelligence driven discovery systems understand the platform.

Results and outcomes

• Cleaner site structure and crawl efficiency

• Faster loading pages on high value paths

• Stronger topical authority around pet friendly renting

• A platform ready for new revenue ideas without rebuilds

Most importantly.
The site now grows with the business.

Why this case study matters

This project reflects how I work at Nomad Developer.

Long term thinking.
Technical clarity.
Search visibility.
And honest advice.

Final thought.
Good platforms are not rushed builds.
They are engineered to last.

If you want next steps I can also:

• Optimize this case study with keyword focused headings

• Create a shorter sales driven version

• Adapt it into a landing page for client acquisition