Case Studies

Phase 1 gave Say Yes to Pets a publishing platform and a free Pet CV tool. Phase 2 turned it into a product. Here’s how I added a monetisation layer: a product catalog, Stripe checkout, 2 paid funnels, secure downloads and end-to-end UTM tracking.

A bespoke static website for AMROR, a London disputes strategy firm, built across four languages with eight team profiles and international SEO architecture.

Coșul Fermierului is a Romanian B2B2C marketplace SaaS built to help local producers and florists manage listings, generate inquiries and grow visibility through a trust-first discovery experience, subscription-ready architecture and scalable product foundations.

A custom fullscreen railway departures board for Raspberry Pi, built with Next.js. It combines vintage station-board styling, live Rail Data Marketplace Darwin Kafka updates, timetable-based data enrichment, resilient fallback handling and automated refreshes for kiosk-mode display.

A staged WordPress optimisation project for HypaShip, focused on improving mobile speed, SEO readiness and content alignment without requiring a full rebuild.

An educational WordPress platform built to help UK renters with pets navigate the housing market through clear guidance, practical resources and advocacy-led content.

Built a custom WordPress plugin for Muscle Royals to extend the existing Astra website with a searchable Queens gallery, athlete profile pages, frontend user uploads, moderation tools and responsive mobile improvements, all without rebuilding the site.

A custom property platform for pet-friendly rentals, built to connect landlords and tenants through a clearer search experience and a stronger trust-led brand.

A mobile-first WordPress and PWA platform for self-guided in-venue experiences, designed to feel app-like, flexible across brands and easy to manage.

A custom WordPress and WooCommerce plugin that turned eSIM provisioning, top-ups, activation delivery, live usage tracking and refund workflows into a structured customer and admin experience using the eSIMGO API.

A scalable WordPress landing page system built for JustPark’s FIFA World Cup 2026 parking campaign, using ACF Flexible Content, reusable components and Figma-led implementation.

A WordPress improvement project for Dr Louise Fletcher, combining content refinement, technical SEO, analytics setup and ongoing care plan support.

A bespoke WordPress theme built for JustPark US event parking, combining flexible ACF components, SmartPass-powered event journeys, venue content modules, and scalable landing page architecture.

A custom interactive web app built as a browser-based puzzle game, combining progression, immersive design and saved player progress into a scalable digital experience.

A mobile-first QR menu platform that replaced PDFs with faster, easier-to-update digital menus and clearer engagement tracking for hospitality teams.

A modular WordPress rebuild for JustPark’s B2B platform, alongside event parking sites for the UK and US, built for speed, scale and easier content management.

A custom WordPress theme built for JustPark UK to support scalable event parking landing pages, flexible content management and reliable high-traffic performance across venue-specific booking experiences.

A year-long WordPress support project focused on managing landing pages in the CMS, refining templates and adapting custom fields to make publishing more flexible and maintainable.

Ongoing WordPress development across multiple sites for Connection Training, helping turn a growing training brand into a clearer, more scalable online platform.

A bespoke WordPress site created to reflect the venue’s rich visual identity while supporting bookings, discovery and a stronger hospitality brand experience online.

A custom WordPress build for Quectel, focused on clearer messaging, better content organisation and a stronger platform for presenting complex technology to commercial audiences.

A secure, high-performance WordPress site for DS-48, built to support a specialist global consultancy with reliable delivery, strong foundations and ongoing support.

A custom marketing website for Cisco’s Bedfont Showroom, built to present products more clearly and support a polished, enterprise-facing brand experience.

A hospitality website for Cadiz Tapas built to showcase the venue, support reservations and give the brand a warmer, more polished online presence.

As in-house developer for Inception Group, I supported a portfolio of hospitality brands with WordPress builds, landing pages, campaigns and ongoing digital improvements.

A WordPress website for Ebsta focused on presenting CRM intelligence and revenue insights through a cleaner structure, stronger messaging and easier content management.

An ecommerce-focused WordPress site for trademark services, supported with ongoing improvements and care plan support to keep the platform effective and current.

An ongoing WordPress optimisation project for Roger, focused on improving mobile UX, navigation clarity and content structure through continuous frontend refinement.

A WordPress marketing site for autonomous vehicle company Oxbotica, designed to communicate complex technology through a clearer, more approachable digital experience.

A promotional WordPress site for a seasonal pop-up venue, combining bookings, location details and brand-led design into a fast, campaign-ready launch.

A bespoke website project for Third Space Learning, designed to improve structure, usability and day-to-day content workflows for a growing education brand.

A long-term WordPress care and support project for LoftPlan, covering managed hosting, updates, SEO improvements and technical troubleshooting to keep the site reliable and commercially effective.

A lead-focused website for academic editing services, built to present the offer clearly and help students find the right support more easily.

A lead-generation build for Refused Car Finance, with custom form integrations that captured enquiries and pushed them directly into FLG360.

A Joomla-to-WordPress migration for Client.law, combining a full rebuild, responsive design and improved hosting foundations for a stronger long-term platform.

A bespoke website for a global creative agency, built to showcase visual work more effectively and give the brand a sharper digital portfolio.

A complex platform rebuild for IncluEdu, bringing together learning features, external tools and community functionality into a more usable education platform.

A complex platform rebuild for IncluEdu, bringing together learning features, external tools and community functionality into a more usable education platform.

A WooCommerce rebuild for a coffee brand, including subscriptions, role-based purchasing rules and a smoother experience for both retail and wholesale customers.

A WordPress membership platform for Filmmaker.MBA that turned specialist filmmaking training into a structured paid course experience with gated content, email capture and retained learner progress.