Innolend

Project overview

Innolend is a digital finance platform helping fast-growing SMEs improve cash flow by getting outstanding invoices paid quickly through a transparent, fully online service.

The website needed to communicate that value proposition clearly while presenting the business in a more polished and modern way. The focus of the project was on rebuilding key brand pages so the visual presentation matched the company’s positioning more effectively.

I redesigned the Homepage, Careers and About Us pages from the ground up based on supplied PSDs, implementing the new layouts in WordPress using the Enfold theme and Avia Layout Architect to create a reusable, design-aligned page system. This kind of work is most closely aligned with custom WordPress development, ongoing support and technical SEO foundations.

The challenge

The project needed to improve the look and clarity of key marketing pages without rebuilding the entire site stack. The challenge was to deliver a more refined design inside an existing theme framework while preserving maintainability and allowing repeated use of adapted sections across multiple pages.

What was delivered

I redesigned three key WordPress pages from scratch based on detailed PSDs, using Avia Layout Architect to adapt and extend the existing Enfold theme modules. The work focused on visual fidelity, reusable sections and a cleaner presentation of the business across its most important public pages.

Core functionality included

Key architecture decisions

The key decision was to work with the existing Enfold theme and Avia Layout Architect rather than replacing the stack entirely. By adapting those modules carefully, the redesign could stay visually faithful to the PSDs while remaining practical for the client to manage.

Reusing adapted homepage sections across the Careers and About Us pages also improved design consistency and reduced unnecessary duplication in the implementation.

Results and outcomes

The result was a more polished and cohesive digital presentation for Innolend across its most important brand pages. The redesign improved clarity, visual consistency and the overall perception of the platform without introducing unnecessary technical disruption.

Technology used

The redesign was delivered in WordPress using the Enfold theme, Avia Layout Architect and a PSD-to-code implementation approach that adapted reusable modules across multiple pages.

This work is especially relevant to custom WordPress development, support and maintenance and technical SEO foundations for businesses improving an existing WordPress setup.

Next steps

This project shows how focused redesign work can improve the most important parts of a business website without requiring a full rebuild. When the right pages are prioritised and the implementation is handled carefully, the result can be a stronger brand presence with much less disruption.

If you need a WordPress redesign, PSD-to-theme implementation or a more consistent page system inside an existing website, the most relevant starting points are usually custom WordPress development, support and maintenance and technical SEO foundations.