WordPress consultant for businesses that need technical clarity and reliable execution.
I work with UK businesses that need a reliable WordPress partner to deliver scalable, high-performance websites with clearer scope and long-term value. With more than 10 years of consulting experience, I focus on strategic solutions that align with real business goals.
Working style
Strategy first, implementation second, clarity throughout.
The goal is not just to ship WordPress work. It is to ship work that supports the business properly and stays maintainable after launch.
My Story
From corporate development to strategic WordPress consulting
I started in corporate development, building systems where a bad technical call could cost a business real money — not just an ugly bug report. That's the standard I still hold WordPress work to. Here's the path that got me here.
The foundation
Corporate development
More than 10 years ago I began my career in corporate development, working on systems where requirements were complex and the cost of getting it wrong was high. That's the standard I still hold WordPress work to.
Complex systemsBusiness-critical codeThe foundation
Corporate development
More than 10 years ago I began my career in corporate development, working on systems where requirements were complex and the cost of getting it wrong was high. That's the standard I still hold WordPress work to.
Complex systemsBusiness-critical codeThe shift
Moving into WordPress
Working with agencies and a range of business types, I built deep, hands-on expertise in WordPress — and shifted from one-off delivery toward longer consulting relationships.
Agency workWooCommerceCustom themes & pluginsThe shift
Moving into WordPress
Working with agencies and a range of business types, I built deep, hands-on expertise in WordPress — and shifted from one-off delivery toward longer consulting relationships.
Agency workWooCommerceCustom themes & pluginsAlong the way
Shipping my own products
Consulting sharpened the tools I wish existed — so I started building and releasing them: plugins and free tools that solve the problems I kept running into on client work.
Along the way
Shipping my own products
Consulting sharpened the tools I wish existed — so I started building and releasing them: plugins and free tools that solve the problems I kept running into on client work.
What I do now
Architecture, WooCommerce & performance
WordPress architecture, WooCommerce builds, and performance work — the kind that holds up after launch, not just at the demo.
Scalable architecturePerformanceCore Web VitalsWhat I do now
Architecture, WooCommerce & performance
WordPress architecture, WooCommerce builds, and performance work — the kind that holds up after launch, not just at the demo.
Scalable architecturePerformanceCore Web VitalsToday
Fixed-price partner for UK businesses
I work fixed-price with UK businesses, from complex e-commerce platforms to high-performance business sites — always against a clearly agreed scope.
Today
Fixed-price partner for UK businesses
I work fixed-price with UK businesses, from complex e-commerce platforms to high-performance business sites — always against a clearly agreed scope.
Why businesses hire me
Fewer surprises, clearer decisions, work that's still maintainable next year.
Most clients have already been burned by vague scope or a developer who disappeared after launch. They come to me for a fixed price, a clear plan, and someone who's still reachable six months in.
Fixed Scope, No Surprises
You get a fixed price and a defined deliverable list before work starts — not an open-ended hourly clock.
I Tell You When Something's a Bad Idea
If a request will cost more than it's worth, I'll say so before you pay for it, not after.
Built to Outlast the Project
Code and architecture decisions are made so the site still makes sense to maintain in two years, not just at launch.
How I Work
Three things that don't change from project to project.
Code That Holds Up
Clean, maintainable WordPress built to best practices — so the next developer who touches it (or I do, a year later) isn't untangling shortcuts.
Still Around After Launch
Most of my clients come back for the next project or stay on a care plan. I'd rather build a relationship than disappear once the invoice is paid.
Straight Answers
If something you're asking for is overkill, underpowered, or the wrong tool for the job, I'll tell you — even if the more expensive option would've been the easier sale.
Ready for a Strategic WordPress Partnership?
Let's discuss your business objectives and evaluate whether a fixed-scope partnership aligns with your goals.
For you if:
- • Committed to business growth
- • Value transparent pricing
- • Prioritize quality
Not for you if:
- • Need ongoing hourly work
- • Seeking lowest cost
- • Prefer flexible scope
30-minute discovery session • Confidential • For established UK businesses