Costin Botez Contract WordPress Developer
The skills roadmap

A roadmap of what I actually build.

Not a wall of logos. This is the real path a WordPress project travels — from foundations to a headless Next.js front end — and the services and case studies that prove each step.

Delivered daily
Actively deepening
Growing edge

  • The base

    WordPress Foundations

    Everything sits on solid fundamentals — clean information architecture, structured content modelled with ACF, and a CMS that scales without plugin bloat.

    ACF / Advanced Custom FieldsCustom post typesStructured contentSite architectureContent modelling
    WordPress Migration

  • The front end

    Custom Themes & Front-End

    Bespoke themes coded to a design from scratch — semantic markup, responsive layouts and reusable components driven by structured content.

    Custom themesSemantic markupTailwind / CSSJavaScriptResponsive design
    Theme Development

  • The store

    WooCommerce & Ecommerce

    Selling online — from a first storefront to subscriptions, custom checkout flows and integrations with payment and fulfilment tooling.

    WooCommerceSubscriptionsPayment gatewaysCheckout UXProduct data
    WooCommerce Development

  • Custom code

    Plugin & API Development

    When off-the-shelf runs out, custom plugins and integrations take over — REST APIs, third-party services and functionality built for one specific job.

    Custom pluginsREST APIPHPIntegrationsWebhooks
    Plugin DevelopmentBrowse plugins

  • Make it fast

    Performance & Core Web Vitals

    Speed is a feature. Caching, query optimisation, image and asset strategy, and Core Web Vitals work that survives real traffic.

    Core Web VitalsCachingQuery optimisationImage optimisationLighthouse
    SEO Optimization

  • Get found

    SEO & AI Visibility

    Technical SEO, structured data and the newer work of being readable to AI search — so the site is found by both Google and the assistants people now ask.

    Technical SEOSchema / JSON-LDAI visibilityStructured dataAnalytics
    AI Visibility SprintAI Visibility tool

  • The edge

    Headless & Modern Stack

    Where WordPress becomes the CMS behind a React/Next.js front end — the same stack this very site is built on — for teams that want app-grade UX.

    Next.jsReactTypeScriptHeadless WordPressVercel
    SaaS Development

  • Keep it alive

    Maintenance, Security & Care

    The part most developers skip — updates, backups, security hardening and monitoring so the site keeps working long after launch.

    Security hardeningBackupsMonitoringUpdatesCare plans
    WordPress SupportCare Plans

Have a project in mind?

Find where your project sits on the roadmap.

Most projects touch a few of these at once. A short call is the fastest way to map yours to a fixed scope and price.

  • Fixed scope and price before work starts
  • Real case studies behind every skill
  • Someone still reachable after launch
See the Case Studies

Want to know where your site stands? Try the website roadmap tool.

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