What distinguishes custom theme development from using pre-built themes?

Custom themes are engineered specifically for your business model and technical requirements. Pre-built themes contain bloated features you will never use and limit your ability to optimize conversion paths. Custom themes provide strategic advantage through deliberate architecture that supports your specific business outcomes.

How is the scope and cost determined?

I conduct a thorough discovery process to understand your business requirements, technical complexity and strategic objectives. Based on this discovery, I provide fixed price proposals with clear scope. This approach protects both parties and ensures transparent expectations.

How does brand strategy inform the theme development?

Your brand guidelines inform the technical architecture. I work with your brand strategy to create a theme that communicates your positioning while supporting the user journey your business requires.

What happens after the theme launches?

Launch is the beginning of the relationship. I provide comprehensive documentation and knowledge transfer so your team understands the systems I have built. Ongoing support and maintenance packages are available for those who want expert care.

Do I own the theme and have full access to the code?

Yes. You receive complete ownership of the theme code, full documentation and all assets. You have unrestricted access and can modify or maintain it however you choose.

Black Friday:£250 deposit, three months care free

Strategic Custom WordPress Themes

Themes built around how your business sells, not a template

Hand-built themes shaped around your sales process and content: fast by default, easy for your team to edit, and free of page-builder bloat or lock-in.

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Service outcome

Clearer scope and stronger implementation

The work is structured to remove ambiguity and reduce expensive rework later.

Good fit

Businesses that value ownership and technical clarity

Especially useful when off-the-shelf fixes or generic agency process have not solved the root problem.

How to proceed

Use the FAQ to qualify and the proposal call to scope

That keeps the process honest before any build work begins.

Choose this when

This service is strongest when the buying moment is clear.

Your current site is hard to edit, slow to improve, or held together by workarounds nobody wants to touch.

You need cleaner content architecture before investing more in SEO, paid traffic, or conversion work.

The site should feel like a durable business asset, not a fragile collection of templates.

What’s Included

Strategic design aligned to business objectives

Complete responsive architecture across all devices

Performance-optimized code structure

Scalable database and caching strategy

Accessibility compliance and standards

Future-proof admin systems and workflows

Custom functionality built for your processes

Clean code ownership and full documentation

Why this service exists

The aim is not just delivery. It is delivery with cleaner long-term consequences.

Good WordPress work should improve maintainability, reduce operational drag and create a better platform for growth. That is the standard this service is built around.

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Frequently Asked Questions

Black Friday · New WordPress builds

Q1 build, booked now

Reserve a new build for January to March with a £250 deposit before 1 December. The deposit comes off the fixed price in full.

I plan the first quarter in November. Booking now gets you a start date and me a full calendar.

Book by Tuesday 1 December, 23:59 UK time. After that, normal terms.

What you get

Three months of Aftercare Core after launch£585
A Website Roadmap session with me before the build starts£125

Extras worth£710

Builds from £1,500. £250 deposit, credited in full

Values priced at my £500 day rate.

Opens my calendar. We confirm the details on a free 30 minute call.

Keep exploring

Recent work

All case studies

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A complete rebrand of a live barrister’s WordPress site, shipped as an additive component layer alongside the legacy theme so nothing already live ever broke. A token-driven design system, a fully editable ACF page builder and a measurable enquiry journey, all with a zero-downtime rollout.

Roger

An ongoing WordPress optimisation project for Roger, focused on improving mobile UX, navigation clarity and content structure through continuous frontend refinement.

Muscle Royals

Built a custom WordPress plugin for Muscle Royals extending their Astra site with a searchable Queens gallery, athlete profiles, frontend uploads and moderation tools.

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Reading

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Need a custom WordPress theme?

Start with the free Lead Leak Walkthrough, then get a fixed-price proposal, so you know exactly what you're paying for before anything starts.

See case studies

I keep 6 walkthrough slots a week so each one gets proper prep. Best fit for established UK businesses with a site that needs to perform.

1
Free 30-minute walkthrough
I look at your site before we speak. We go through your goals and what's getting in the way.
2
Fixed-price proposal
Scope, timeline and cost in writing, so you know the full price before any work starts.
3
Build and handover
Delivered, tested and documented, with support available after launch.