Strategic Custom WordPress Plugins
Custom functionality off-the-shelf plugins can't deliver
Plugins engineered for your exact workflow and integrations, with careful attention to performance, security and long-term maintainability.
Service outcome
Clearer scope and stronger implementation
The work is structured to remove ambiguity and reduce expensive rework later.
Good fit
Businesses that value ownership and technical clarity
Especially useful when off-the-shelf fixes or generic agency process have not solved the root problem.
How to proceed
Use the FAQ to qualify and the proposal call to scope
That keeps the process honest before any build work begins.
Choose this when
This service is strongest when the buying moment is clear.
A repetitive admin workflow, integration gap, or manual process is costing time every week.
Off-the-shelf plugins almost work, but create too much compromise, bloat, or risk.
You need owned functionality that fits your process and remains maintainable.
What’s Included
Custom plugin architecture aligned to business requirements
WordPress standards and security best practices
Performance optimization and scalability
Admin interface design and user experience
Third-party API and system integration
Comprehensive code documentation
Multi-environment compatibility
Ownership and full source code access
Why this service exists
The aim is not just delivery. It is delivery with cleaner long-term consequences.
Good WordPress work should improve maintainability, reduce operational drag and create a better platform for growth. That is the standard this service is built around.
Frequently Asked Questions
Black Friday · Plugin and SaaS development
Free spec session
Book a plugin or SaaS project before 1 December and the 60 minute spec session is free. You keep the written spec whether or not we work together.
A clear spec is the cheapest way to avoid an expensive build. I would rather you had one either way.
Book by Tuesday 1 December, 23:59 UK time. After that, normal terms.
What you get
- Written spec you keep: features, data, pricing tiers and build plan£250
Extras worth£250
Free, then a fixed price for the build
Values priced at my £500 day rate.
Opens my calendar. We confirm the details on a free 30 minute call.
Keep exploring
Recent work
All case studies
eSIMGo WP Plugin
A custom WordPress and WooCommerce plugin turning eSIM provisioning, top-ups, activation delivery and live usage tracking into a structured customer and admin experience via the eSIMGO API.

Muscle Royals
Built a custom WordPress plugin for Muscle Royals extending their Astra site with a searchable Queens gallery, athlete profiles, frontend uploads and moderation tools.

Refused Car Finance
A lead-generation build for Refused Car Finance, with custom form integrations that captured enquiries and pushed them directly into FLG360.
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Need functionality no plugin offers?
Start with the free Lead Leak Walkthrough, then get a fixed-price proposal, so you know exactly what you're paying for before anything starts.
I keep 6 walkthrough slots a week so each one gets proper prep. Best fit for established UK businesses with a site that needs to perform.
- 1
Free 30-minute walkthrough
I look at your site before we speak. We go through your goals and what's getting in the way.
- 2
Fixed-price proposal
Scope, timeline and cost in writing, so you know the full price before any work starts.
- 3
Build and handover
Delivered, tested and documented, with support available after launch.
