One Cup Coffee
A WooCommerce rebuild for a coffee brand, including subscriptions, role-based purchasing rules and a smoother experience for both retail and wholesale customers.
Project overview
The One Cup Project is a purpose-driven coffee brand founded by Christian Kar, combining high-quality coffee roasting with charitable giving through donations tied to product sales.
The website needed to support that mission through a stronger e-commerce experience, while also handling more advanced purchasing logic than a standard online shop. Subscription coffee products, grind customisation and wholesale-specific rules all needed to work cleanly within the same platform.
I rebuilt the site as a custom WordPress and WooCommerce platform, implementing subscription-based ordering, role-based pricing and tailored checkout logic designed to support both retail and wholesale customer journeys. This kind of work is most closely aligned with WooCommerce development, custom WordPress development and ongoing support.
The challenge
The platform had to go beyond a basic coffee shop. It needed to support recurring subscription purchases, configurable product options and different commercial rules for different customer types, while still feeling smooth and easy to use.
The site needed to support recurring coffee orders through a reliable subscription model.
Customers needed to choose grind types, quantities and buying preferences without friction.
Retail and wholesale users needed different pricing and checkout behaviour.
The platform needed tailored commerce rules beyond standard off-the-shelf functionality.
What was delivered
I rebuilt the platform from the ground up using a custom WordPress theme based on Underscores.me, with WooCommerce Subscriptions integrated to support recurring coffee purchases. The work focused on creating a more flexible purchasing experience for both retail and wholesale customers.
Built the site on a tailored Underscores.me-based foundation.
Added subscription-based product purchasing for recurring coffee orders.
Supported grind selection and quantity choices within the product flow.
Created role-aware purchasing journeys with different rules and conditions.
Pricing was adjusted dynamically based on customer type and order quantity.
Implemented custom order rules such as minimum thresholds for relevant users.
Core functionality included
A bespoke e-commerce setup designed around One Cup’s business model.
Customers can buy coffee on a recurring basis rather than through one-off orders only.
Product options allow customers to choose how their coffee is prepared.
Users can order different amounts based on their preferences or business needs.
The platform distinguishes between retail and wholesale customer journeys.
Minimum order requirements and related logic adapt based on account type.
Product pricing changes according to user role and order quantity.
The build supports more advanced e-commerce behaviour than a standard shop setup.
Key architecture decisions
One of the key decisions was treating the website as a custom commerce platform rather than a typical brochure-led store. Subscription logic, product options and customer role differences needed to work together in one coherent system.
That meant building on a custom WordPress theme and extending WooCommerce in a way that matched the brand’s operational model, instead of trying to force complex buying behaviour into an unmodified default setup.
The site was built on a tailored WordPress base rather than a generic theme.
Recurring ordering was built into the customer journey from the start.
Pricing and checkout adapt depending on the type of customer using the site.
The platform can support future product and pricing changes more effectively.
Results and outcomes
The result was a more capable and commercially aligned e-commerce platform for The One Cup Project. The website now supports recurring revenue, more flexible ordering and clearer separation between retail and wholesale customer needs, all within a more tailored digital experience.
The platform supports repeat coffee orders through recurring billing flows.
Customers can configure products more easily around grind and quantity preferences.
Role-specific rules make the platform more practical for different customer groups.
Dynamic pricing helps align the storefront with the business model.
The platform handles business rules more cleanly than a default e-commerce setup.
The site is better prepared for ongoing growth, product expansion and customer variation.
Technology used
The platform was built with WordPress, a custom theme based on Underscores.me, WooCommerce Subscriptions, dynamic pricing logic, role-based checkout handling and tailored e-commerce functionality for both retail and wholesale users.
This work is especially relevant to WooCommerce development, custom WordPress development and support and maintenance for more advanced e-commerce platforms.
Next steps
This project shows how WordPress and WooCommerce can support more complex commerce models when the platform is designed around the real business workflow. Subscription products, customer segmentation and tailored checkout behaviour all become much easier to manage when they are built into the architecture from the start.
If you need a custom WooCommerce build, subscription-based e-commerce platform or role-based pricing and checkout logic, the most relevant starting points are usually WooCommerce development, custom WordPress development and support and maintenance.
Looking for similar outcomes? Start with WooCommerce Development and browse more project examples.
Best matched offer
This project is closest to WooCommerce Development. Start there if you want a similar outcome.
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What this proves
This project shows the kind of commercial problem the work is built around: clearer implementation, fewer technical compromises and a better path from website investment to business outcome. If you need a similar approach, explore WooCommerce Development and practical implementation guides.
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