Farmer’s Basket

Project overview

Coșul Fermierului
is a SaaS-style B2B2C marketplace built for the Romanian market, designed to help local food producers and florists promote their businesses, manage their presence online and generate customer inquiries through a clean, trust-first experience.

The platform was created to make local commerce easier to discover and easier to operate. On the customer side, it offers a simple way to browse verified local businesses, products and recurring offers. On the business side, it provides a lightweight product structure for listings, subscriptions, claim flows, lead capture and visibility management.

I designed and developed the product as a scalable marketplace SaaS with a clear commercial direction: acquisition-friendly landing pages, vendor onboarding, tier-ready subscriptions and a backend foundation called Farmer’s Basket that supports listing management, business claims, inquiries and future billing expansion. If you are looking for SaaS development, custom plugin development or SEO-focused platform architecture, this project is a strong example of that work in practice.

The challenge

Romanian local producers often rely on fragmented sales channels, social media messages and word-of-mouth, while customers struggle to discover trustworthy nearby businesses in one place. The challenge was to turn that fragmented experience into a credible marketplace product that feels useful to both sides without becoming too heavy for an MVP.

From a delivery perspective, this meant combining product thinking, scalable application architecture and search visibility foundations in one build, rather than treating discovery, operations and growth as separate concerns.

What was delivered

I built Coșul Fermierului as a marketplace SaaS product with a customer-facing discovery layer and a business-facing management layer. The delivery included UX structure, listing architecture, subscription readiness, inquiry flows, claim workflows, analytics foundations and a backend domain model designed to support growth.

The project sits at the intersection of SaaS development and custom feature development, with technical and content decisions also shaped by long-term SEO performance.

Core functionality included

Key architecture decisions

A key decision was to treat the product as a SaaS-enabled marketplace from day one rather than a static directory. That meant building the business logic around vendors, listings, inquiries, subscriptions and claimable ownership so the platform could validate demand first and expand commercially later.

The backend domain was structured under the name Farmer’s Basket, giving the product a clear operational layer behind the public marketplace. This made it easier to separate public discovery from internal product logic and prepare the app for future billing, authentication and workflow upgrades.

That architecture reflects the kind of work I typically do in SaaS product development, especially where custom workflows, subscription logic and scalable content structures need to live inside one coherent application.

Results and outcomes

The result is a portfolio-worthy SaaS marketplace concept with a clear niche, a real commercial structure and a live destination for Romanian local commerce. Coșul Fermierului moves beyond a simple directory by combining discovery, vendor onboarding and recurring revenue foundations in a single product.

Technology used

Coșul Fermierului was built as a modern SaaS-style marketplace using Next.js, TypeScript, Tailwind CSS, Prisma and PostgreSQL, with a structured product model for vendors, listings, subscriptions, inquiries and claim flows.

The platform also includes SEO foundations, analytics integration, map-based discovery and a backend architecture designed to support future billing, richer authentication and operational tooling as the Romanian marketplace grows.