JustPark US Event Parking

Project overview

JustPark US Event Parking is a leading smart mobility platform helping drivers find and book parking in advance.

This project focused on building a bespoke US event parking WordPress theme for JustPark, designed to support venue-led landing pages, major event campaigns and expandable city-based parking experiences. The theme needed to do more than present marketing content. It also had to support dynamic event discovery, parking purchase journeys, venue information and fast rollout of new pages across the US market.

I developed the theme as a flexible ACF-powered platform with reusable components, custom templates and integration-ready modules that support both editorial control and high-intent user journeys. The result was a scalable foundation for event parking campaigns, venue content and conversion-focused landing pages tailored to the US audience.

The challenge

The theme needed to balance marketing flexibility with real product complexity. JustPark required a system that could support multiple venue and event page types, integrate with live parking and event data, and remain easy for internal teams to manage without developer involvement for every update.

What was delivered

I designed and developed the custom JustPark US event parking theme in WordPress, using a flexible content architecture powered by ACF and a reusable component system tailored to venue, city and event-led landing pages.

Alongside the theme foundation, I built modules for hero sections, city search tabs, venue information, FAQs, match and event cards, driving directions and parking maps, and booking-focused content blocks. I also supported integration points for SmartPass event data and parking listing flows so the theme could support both marketing content and live event parking journeys.

Core functionality included

Key architecture decisions

A key decision was building the theme around ACF flexible content rather than hard-coded page templates. That made it possible to combine reusable sections in different ways for venue pages, event landing pages and city-based campaign pages, while keeping the editing experience structured and maintainable.

Another important choice was treating the theme as a hybrid between content platform and product layer. Instead of limiting it to static marketing pages, the build was designed to support live event data, parking listing logic, map-based directions and booking pathways. That gave JustPark a much more durable platform for US event parking growth.

Results and outcomes

The result was a more scalable and conversion-oriented digital foundation for JustPark’s US event parking presence. The theme made it easier to launch venue and event pages, support live parking journeys and maintain consistency across a growing set of landing pages and campaign experiences.

Technology used

The theme was built with custom WordPress development, Advanced Custom Fields flexible content, reusable PHP-based theme components, custom JavaScript modules, Google Maps integration and SmartPass-connected event parking functionality to support scalable US venue and event landing pages.