Refused Car Finance
A lead-generation build for Refused Car Finance, with custom form integrations that captured enquiries and pushed them directly into FLG360.
Project overview
Refused Car Finance is a UK car finance broker focused on helping people with bad credit secure finance approval through a more supportive and accessible application process.
The website needed to do more than collect enquiries. It had to support lead capture, connect seamlessly with the company’s guided selling platform and keep customer data flowing reliably between systems.
I worked on the WordPress platform to build a custom integration that connected website forms with FLG360, stored subscriber records in WordPress and created a more dependable lead handling workflow through a bespoke plugin. This kind of work is most closely aligned with plugin development, custom WordPress development and ongoing support.
The challenge
The project required a reliable bridge between the public website and the business’s cloud-based sales platform. Form submissions needed to be captured accurately, passed into external systems and kept in sync without creating manual admin overhead or data inconsistencies.
Form submissions needed to move cleanly from WordPress into the wider sales system.
The site had to connect with FLG360 using their documented API workflow.
Integration settings needed to be manageable from within WordPress.
Updates to user information needed to stay synchronised across platforms.
What was delivered
I developed a custom WordPress plugin to manage lead capture and platform integration for Refused Car Finance. The work focused on connecting web forms to FLG360, improving data flow and creating a practical admin interface for configuration and control.
Built a bespoke plugin using the WordPress Plugin API and a structured boilerplate.
User submissions were captured and prepared for external processing.
Leads were transferred into the company’s cloud-based guided selling platform.
Each lead was also registered as a WordPress subscriber for internal tracking.
Created a manageable interface for API keys, request URLs and platform IDs.
Built reliable communication between WordPress and the external cloud platform.
Core functionality included
Website forms feed directly into a more structured sales process.
Leads are transferred into the guided selling platform through API-based communication.
Submitted users are stored inside WordPress as subscriber records.
The integration lives inside a maintainable custom plugin rather than ad hoc theme code.
API access key, request URL, lead group ID and site ID can be managed within WordPress.
XML requests were used to communicate reliably with the cloud server.
Changes in user data can trigger automatic updates inside FLG360.
The integration was built from a detailed understanding of the external platform’s requirements.
Key architecture decisions
One of the key decisions was isolating the integration inside a custom plugin rather than tying the logic directly to the theme. That made the solution more maintainable, easier to configure and safer to evolve as the project requirements changed.
The plugin also needed to balance external communication with internal control, so a dedicated admin area was created to store and manage the core API configuration values directly within WordPress.
Custom functionality was separated cleanly from the theme for better maintainability.
Key integration values could be managed from a structured admin interface.
The build was shaped around the external platform’s documentation and data rules.
User updates were designed to remain consistent across both WordPress and FLG360.
Results and outcomes
The result was a more connected and reliable lead-generation system for Refused Car Finance. Form submissions now move more cleanly into the business’s sales workflow, internal subscriber tracking is improved and lead data can stay more consistent across systems.
Website enquiries are processed through a clearer and more structured workflow.
FLG360 receives lead information through a custom integration tailored to the business.
Leads are also stored in WordPress for subscriber-level visibility.
Automated syncing supports cleaner operations and fewer duplicate tasks.
Plugin-based architecture makes the integration easier to manage over time.
User meta updates help keep information aligned between systems.
Technology used
The solution was built with WordPress, a custom plugin based on the WordPress Plugin API, Settings API admin configuration, XML request handling and API integration with the FLG360 guided selling platform.
This work is especially relevant to plugin development, custom WordPress development and ongoing support for businesses that need operational integrations rather than a brochure site alone.
Next steps
This project shows how WordPress can support more than a standard brochure site when custom integrations are handled properly. By connecting lead capture directly into the wider operational workflow, the website becomes a more useful business system rather than just a front-end touchpoint.
If you need a custom WordPress plugin, external API integration or a more structured lead handling workflow, the most relevant starting points are usually plugin development, custom WordPress development and support and maintenance.
Looking for similar outcomes? Start with WordPress Support and browse more project examples.
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What this proves
This project shows the kind of commercial problem the work is built around: clearer implementation, fewer technical compromises and a better path from website investment to business outcome. If you need a similar approach, explore WordPress Support and practical implementation guides.
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